Strategic Brand & Marketing Consultant
WHO WE ARE
After working in tourism organisations for 10 years, FlipT Branding was established in 2019 to help smaller businesses in the tourism and hospitality sector to develop and implement brand and marketing strategies, without the ongoing costs of hiring a fulltime marketing director.
Flipt is about helping organisations enhance and develop their brand and marketing strategy to meet changing needs of consumers, while setting up the platforms and campaigns that cost effectively achieve business goals. Where needed, we also train and upskill marketing teams, or assist in recruitment, so that over time businesses are more sustainable.
WHAT WE DO
Branding is never about just a logo and colour scheme, it’s about finding a collective voice and the differentiated identity that resonates with the right audience. How you promote the brand through marketing is equally variable. We literally flip the process on its head and build a strategy around business needs, rather than just clever creative.
WHO you communicate to and the messages you send.
WHAT you will communicate, to who and through what methods. A good marketing strategy will save you both time and money.
HOW you communicate your identity. Beyond logos and colour schemes, you brand is your identity and defines your business value .
Whether it's a brand review or ongoing marketing support for your team, we provide solutions that work within your budget.
We'll help you to upskill staff so they can take the reins, and step in to provide strategic support when needed.
Sometimes your best marketing is in the community and businesses you support. We can help you to asses the best ROI and how to craft the right messages.
Managed the most comprehensive rebrand of the Northern Territory including significant research across all domestic and international markets. This was a 12 month contract with Tourism NT.
Conceptualisation and curation of the The Rockhampton River Festival, winning the best overall marketing campaign for the Queensland Media Awards,
While contracted with Rockhampton Regional Council, undertook placemaking and placebranding strategy to reignite tourism and the CBD.
Destination Marketing and Development
Established award winning interior design company in Dubai.
Owner and Director
Returned to my entrepreneurial roots to establish a brand consultancy to support tourism and hospitality businesses.
BRAND & CONTENT MANAGER
Project managed the rebrand of tourism in the Northern Territory.
Establishment of promotions and placemaking department to develop and implement strategy for reinvigorating the region and CBD. Included the branding, marketing, events, way finding and riverfront redevelopment strategies.
Granite Belt Wine Country
DIRECTOR OF MARKETING
Development and implementation of brand strategy, marketing plans, operator training and events management.
Establishment of luxury interior design company in Dubai, including multiple hotel contracts across the Middle East.