BRAND.

STRATEGY. PLACE.

Strategic Brand & Marketing Consultant

WHO WE ARE

 

After working in tourism organisations for 10 years, FlipT Branding was established in 2019 to help smaller businesses in the tourism and hospitality sector to develop and implement brand and marketing strategies, without the ongoing costs of hiring a fulltime marketing director.

Flipt is about helping organisations enhance and develop their brand and marketing strategy to meet changing needs of consumers, while setting up the platforms and campaigns that cost effectively achieve business goals. Where needed, we also train and upskill marketing teams, or assist in recruitment, so that over time businesses are more sustainable.  

WHAT WE DO

Branding is never about just a logo and colour scheme, it’s about finding a collective voice and the differentiated identity that resonates with the right audience. How you promote the brand through marketing is equally variable. We literally flip the process on its head and build a strategy around business needs, rather than just clever creative. 
MEDIA
PLAN
MARKETING
STRATEGY
BRAND
STRATEGY
FLEXIBLE
CONTRACTS
STAFF
UPSKILLING
PARTNERSHIP
MANAGEMENT
 
 

PAST PROJECTS

Experience

2020

FlipT Branding

Owner and Director

Returned to my entrepreneurial roots to establish a brand consultancy to support tourism and hospitality businesses.

2018-2019

Tourism NT

BRAND & CONTENT MANAGER
Project managed the rebrand of tourism in the Northern Territory.

2015-2017

Rockhampton Region

REGIONAL PLACEMAKING 
Establishment of promotions and placemaking department to develop and implement strategy for reinvigorating the region and CBD. Included the branding, marketing, events, way finding and riverfront redevelopment strategies.

2009-2014

Granite Belt Wine Country

DIRECTOR OF MARKETING

Development and implementation of brand strategy, marketing plans, operator training and events management.

2004-2006

Zen Interiors

MANAGING PARTNER

Establishment of luxury interior design company in Dubai, including multiple hotel contracts across the Middle East.

GET IN TOUCH

CONTACT

Don't be daunted by marketing jargon. We are here to help and will listen to your business needs.

sarah@fliptbranding.com.au

Tel: 0415 444 464

 
 

© 2020 by FlipT Branding